Social Adverts for Scotrail

Credits:
Animation: Me, Sarah Buchan-Innes
Design: D8
Account Management: Lisa McGregor, Karen Maidment

For a few years, I had the pleasure of helping to bring Scotrail's social media adverts to life, taking the designs from the talented creators and resizing them into different formats.

I also assisted in resizing these without the artwork, using other sizes as a reference. It's great practice to adapt artwork like this and to consider how the user interface might overlap in certain platforms (I'm looking at you, TikTok!) and how to plan for that.

Plus, it challenges me to work efficiently, since some platforms need very small file sizes for uploading.